Our Asda Innovation Awards celebrate the new products that our customers love. Throughout summer, over 90,000 votes were made and after a rigorous judging process, by an independent panel of experts, we’re happy to announce that GÜ Fabulously Free From Chocolate & Vanilla Cheesecakes were crowned our overall winners.
Tracy Ford, VP Edible Grocery and BWS, tells us more, “Our Asda Innovation Awards are now into their second year and they’ve gone from strength-to -strength! More customers have got involved and told us which products they love. Alongside our overall winner, customers have been voting across 13 categories for their favourite products and here are the winners:
“Thank you to all colleagues who have participated and supported Asda being the Home of New!”