Asda is aware that fraudulent orders are being made by persons imitating to be Asda and Asda Colleagues. Please do not send product unless you have initiated conversations via the become a supplier forms on our website.
We are always keen to hear about potential new products and services. As a business, we receive a high volume of e-mails from potential suppliers showing a genuine interest in supplying our business and customers. The below breaks down the process to submit a proposal but also how to ensure you submit the best possible representation of your product or service.
Once we receipt your proposal, we will share the information with the relevant internal contact. Due to the high volume of requests we receive, you will only receive a response if there is a genuine interest in your product/service. If you don’t receive a response, we will have saved down your details for review as and when they become a relevant option for our business.
To ensure we receive the best possible representation of your products/service, please include:
ASDA are a responsible retailer, we would never condone any illegal practices or things our customers would disapprove of. It’s important that you understand what we mean by a Responsible, Effective Supply Base. We want to ensure that all the products we sell are as healthy as possible, created in as sustainable a way as possible, in a supply chain which meets our ethical standards….whilst still maintaining our focus on great value to the customer!
This means we have some basic standards outlined on this site which we need you to understand. Please review our Requirements section of the website.
Recently we have seen an increase in instances of unauthorised third parties holding themselves out as Asda (or Asda colleagues) and pretending to purchase products from suppliers on our behalf.
As you know Asda doesn't place any orders for products by way of email. Instead we will always use our electronic ordering system, EDI.
We'd encourage all our suppliers to be vigilant against such practices. If you are ever unsure about the validity of any received communication purporting to originate from Asda, please contact us here or via the Asda Supplier Helpdesk 0843 299 0019.