Fraudulent Orders

Asda is aware that fraudulent orders are being made by persons imitating to be Asda and Asda Colleagues. Please do not send product unless you have initiated conversations via the become a supplier forms on our website.

Thank you for visiting our website and for your interest in supplying our business. This section contains some essential information about how to engage our business & how to ensure you send the most effective proposals for our consideration.


Who to Contact

  • If you wish to supply Asda with a product or service that is not clothing - please continue to read the sections below.
  • If you wish to supply Asda with clothing or apparel. Please visit the George Supplier Webpage and fill in their registration form.

Top Tips for Submitting a Proposal


Once we receipt your proposal, we will share the information with the relevant internal contact. Due to the high volume of requests we receive, you will only receive a response if there is a genuine interest in your product/service. If you don’t receive a response, we will have saved down your details for review as and when they become a relevant option for our business.


To ensure we receive the best possible representation of your products/service, please include:

  • Your contact details.
  • An overview of your company name, size and location, any technical accreditations you have achieved, and a link to your website address if relevant.
  • If it is a product, please ensure you detail what the product is, what makes it unique, the brand name, where the product is made, what department you see this sitting in, any key ingredients (if relevant) and an image.
  • If you sell products that would be sold in a different location within our stores, send them on separate applications.
  • If it is a service, please ensure you detail what this service is and where it would be utilised.
  • We do receive a high volume of e-mails. Please trust that our internal contacts will contact you if and when your product/service become relevant. Please do not resubmit the same proposals.
  • Asda does not accept unsolicited samples.


Please make sure that you have read the relevant below requirements and that you meet the criteria to be an Asda Supplier.


Please click the button below to complete the contact form and submit your details to be considered as an Asda Supplier.


View Contact Form