ASDA Saving You Money Every Day

How we want to work with suppliers

In order for our business to work, we need a healthy relationship with our supplier base. The way we want to work with you is set out below.

We need to work in partnership with our supplier base to grow our business.  Part of our Trading Agenda is the need for a Responsible, Effective Supplier Base.  This means we expect a lot from you, and of ourselves.  A healthy relationship involves high levels of challenge as well as high levels of collaboration, effectively growing the business for both parties.

In order to work effectively with us, you’ll need to understand our strategic objectives and our company culture, and have a close working relationship with your key trading contacts.  We’ll also expect you to manage the account closely using our industry-leading Retail Link application to monitor sales, stocks and movements of your products, and developing analysis to improve the business for us all.

We will aim to treat you with respect, whilst maintaining our role as the champion of the customer and challenging you to support our purpose: To make goods and services more affordable for everyone.

We break our business down into four key supplier facing areas:

Food, Household, Health & Beauty – this area covers off the key FMCG core of our business.

H&L – Home & Leisure offers a breadth of non-food range that few of our competitors can equal, and contributes to our vision of delivering “everything under one roof”

Clothing – Our George clothing business is one of the largest clothing retailers in the UK by volume, and has a trusted heritage stretching back almost 20 years.

Central Buying – This is the team who makes purchasing decisions on goods not for resale (GNFR) – from capital expenditure on contracts for building, through to carrier bags and colleague uniforms.