General Expectations

This gives some idea of how we want to do business.

ASDA are a modern retailer, part of Wal*Mart, which gives us access to some of the retailing world’s best IT systems and data. As a key part in our chain of supply to customers, we’ll want you to become expert at utilising and analysing this data to improve the experience for customers and grow our joint business.

We expect certain things of our suppliers:
Growth ahead of the market – we want to grow our sales faster than the UK market on your product
Profit growth outstripping sales growth – it’s important that we do the right thing for our shareholders and grow the profit from the business ahead of sales
Inventory growth at ½ the rate of sales growth – we don’t want to warehouse stock, we want to own the right stock at the right time to satisfy customer demand

By using the systems available and planning carefully with us, you can grow your business with ASDA profitably and in a sustainable way.