Requirements

ASDA expects that our supplier base should be aligned to our Trading Agenda.  This is the framework around which we work, and is outlined below:

WS4L – We Sell for Less – this is the key plank in our customer facing strategy
Q – Quality – a constant focus to improve our actual quality and our perceived quality
Famous 4 – each category has a plan to be “Famous For” an item, deal, range or offer
GRR – Get the Range Right – this involves removing duplication in order to hold volume and add choice
Volume – this is about finding ways to sell more volume and have the items available to customers
IOP – Improve Operating Profit – this is about working smarter and minimising costs to sell, such as Waste and Inventory
WB4L – We Buy for Less – this is about working with suppliers to use increasing volumes to drive down costs.

Central to delivery of our Agenda is a responsible, effective supplier base – we expect that you will work with us to deliver great quality products at amazingly low prices for customers, whilst maintaining the ethical standards we require.
We also have certain requirements around own label products and invoicing and order systems which are outlined in this section.