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Food and Home & Leisure

Our buyers select the items our customers want – if you want to sell through ASDA, there are some basics you’ll need!

All suppliers are expected to comply with ASDA’s Terms and Conditions of Trade.  A copy of these will be given to you when you are listed as a supplier.

To be considered as a supplier, it’s best to find out who buys the area your products would fit into in store – consider what the USP of your items are, or why we would want to replace a current range with your products.  You can work out who buys your area by calling the ASDA House switchboard on the number below.

We need to ensure all the items we sell are safe and secure and will not endanger our customers.  If you are selling UK branded items then certain elements of this we expect to be managed by you – if you are using a brand owned by ASDA (Own Label or Private Label business) then our technical team become more involved.  Please see the table below for details of how this works on Home & Leisure.

Item Type

O/L Domestic or Direct Import

Branded Direct Import – High Recognition

Branded Direct Import – Low Recognition Domestic Branded

 

ASDA or Wal*Mart owned brand

Via GP inc exclusives

Tertiary Brands inc. Exclusives

 

Factory Audit

Yes

Yes

Yes

No

Product Appraisal

Yes

No

Yes

No

Product Testing

Yes

Yes

Yes

No

Pack Copy

Yes

No

Review

No

Product Specifications

Yes

No

Yes

No

Sealed Samples

Yes

No

Yes

No

Rationale

Concern for quality, image and hierarchy

Legal, safety and due diligence

Viewed as ASDA rather than branded

Provide support on issues where needed

All Own Label Food suppliers must have a BRC Audit Grade A, B or C pass for all factories/final pack sites.  This ensures the safety of our customers.

To trade with ASDA on Own Label, you will need to use our product management system – further details will be provided if you are successful in becoming a supplier.

EDI is another essential for ASDA suppliers – if you have not got an EDI link please contact our accounts team to discuss how we can help you with this.

Home & Leisure items must comply with all UK and EU safety requirements and testing.  In addition, ASDA Own Label products must go through further checks and testing as defined by our technical team.

ASDA reserves the right to audit any production facility of own label products either announced or unannounced at any time.